Capturing business requirements and incorporating the right features are two important aspects of software development. But without the right UI and UX approach, even well-thought-out, feature-rich products can fail. UX and UI design are key to making any software product successful. By partnering with our UI/UX design services company, you can achieve perfect design solutions.

Our in-house team of creative UX/UI designers makes sure that every software product is designed with the end-user in mind.

UI/UX design is an integral part of our software development process. We follow the latest design principles to ensure that every user has a good time interacting with your products, with basic intuition and minimum confusion.

Have you ever used an app that was so confusing to use that you uninstalled it out of pure frustration? That is what happens when you do not dedicate some resources to proper UI/UX design from the get-go.

Oftentimes, app owners get a little carried away—the brilliance of their app idea causes them to skip (or forget) the design phase and jump directly to development. Later, they notice the low conversion rates and higher user dissatisfaction levels. They realize their mistake and are forced to spend excessive amounts of money fixing poor design or usability issues.

The focal purpose of developing an app is for it to be used by the intended audience. If your user flows are not designed in accordance with the end users’ ease and expectations, your app will be useless to both you and your audience.

Thus, it is extremely important that you invest in your app’s user experience and interface design.

Nizi Solutions UK user interface and user experience design services place the utmost importance on end users’ needs.

Designing an app, whether for mobile or web, is a process that heavily relies on its users. They are the stakeholders who will ultimately be interacting with the app. Hence, they are our topmost priority.

When designing your app, we keep in mind how the user will experience the app and connect with it. Each design is based on extensive user research and specifically tailored to fulfil end users’ needs.

Our skilled UX/UI designers come up with exceptionally user-centered designs, covering the following steps in the process:

User Profiling
The first step to successful user-centered design covers the definition and study of the people who will be using the app, that is, the end users. It is important to see users as individuals. We conduct a thorough study where our design team performs extensive research to create accurate user personas for the app. This way, we will be able to understand who we will be targeting the design towards.

We examine the target market’s demographic information, such as age, gender, marital status, level of education, employment status, and income bracket, as these factors influence our design decisions. This way, the target audience can be split into distinct groups. A user-centered approach also takes into consideration what each user wants to use the app for, i.e., their end goal. This enables our UI/UX designers to come up with the most suitable design that caters to all these groups.

Storyboarding and Scenario-Building
Next, our UX/UI designer will clearly define the app’s flow so that user interaction and navigation feel like a breeze.

Now that we know the different types of intended user groups, we can create scenarios around those users’ app usage. User scenarios give a brief or detailed overview of the different circumstances and contexts that users can land in. We use low- or high-fidelity sketches to illustrate how we intend to take the user through the app for each particular goal they want to achieve via the app.

The purpose of these activities is to understand the app’s design from the perspective of the end user. It helps the UI/UX designer realize what problems the user may run into when using the app and optimize the design accordingly.

Use Cases
What are the different ways in which each task could be carried out by a user? Is it possible that the user runs into a critical problem while navigating? Does the app require certain troubleshooting measures?

Use cases are more detailed than storyboards and scenarios in that they specify each and every minute action—such as clicking an OK button—that the user would perform on their journey to achieving a particular goal.

For each goal that is to be completed, the user’s journey is broken down into singular, sequential steps. Alternative routes need to be thought out in case the user runs into a problem mid-way. The app design progresses according to the level of ease with which the user should be able to complete each of these steps.

Testing and Evaluation
This is the final and, perhaps, most critical step to successfully achieving user-centered design. We must get useful feedback from the users and utilise it to make the app even better.

After the design is finalized, our team of UI/UX designers builds the initial prototype(s) and presents them to end users for a test run. This step determines how successful we have been throughout the design process. There is a possibility that we have made incorrect assumptions about your target audience. Thus, we are ready to identify and correct any faults that the users may face with our first attempt at the design.

Once the identified issues are fixed, we run the test drives again. This happens iteratively until we have presented the perfect, most flawless design to your app’s users.

Whether you are looking for a landing page designer for your website or someone who can come up with a creative design for your mobile app, we are here to cater to your distinctive requirements.

• Well-structured layouts
• Engaging designs
• Highly responsive
• Mobile-friendly
• Efficient utilization of a full-screen canvas

• Eye-catching, artistic design
• Intuitive navigation: super-learnable and memorable
• Specially tailored for small screen sizes
• Touch- and gesture-friendly
• Clean, clear, and clutter-free